SINGAPORE, June 2026 – Haidilao is launching its first collaboration in Singapore with MILO® from 1 July to 30 September 2026, bringing together two familiar Singapore favourites in a limited-time dining experience available islandwide.
MILO®, a chocolate malt energy drink produced by Nestlé, was first introduced in 1934 in Australia and is now enjoyed in more than 40 countries and regions worldwide. It is especially popular across Asia, Africa and Latin America, and in Singapore and Malaysia, has become a familiar household staple often regarded as a “national drink” across generations.
Closely associated with childhood memories, school canteen moments, and the familiar sight of Milo vans and hot chocolate malt drinks shared in everyday life, MILO® has become part of the collective growing-up experience for many in Singapore.
This year marks Milo’s 76th anniversary. Coinciding with Singapore’s 61st National Day season, the collaboration brings together familiar local favourites and everyday moments in a refreshed dining experience across Haidilao Singapore outlets, reinterpreting nostalgia through shared flavours and dining experiences.
Under the campaign theme “When my favourite (MILO®) meets my favourite (Haidilao)”, the collaboration will be available for a limited time islandwide from 1 July to 30 September 2026.
Limited-Time MILO® Collaboration Set Menus (1 July – 30 September 2026)
To mark the collaboration, Haidilao will introduce two limited-time 2-person set menus across all outlets in Singapore, offering diners a shared hotpot experience paired with MILO®-inspired items and exclusive collectibles.
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Both set menus are built around Haidilao’s signature four-grid hotpot, allowing diners to customise soup bases while enjoying a selection of pork, beef, seafood, vegetable platter, and selected Haidilao favourites.
The Milo All-Day 2-Person Set ($98++) offers a wider selection of ingredients for greater variety, while both set menus include 2 cups of Iced MILO® beverage, a MILO® gift bag with 5 sachets of MILO® 3-in-1 ACTIV-GO, and 1 exclusive MILO® x Xiaolaolao plushie.
The Milo Weekday 2-Person Set ($59.90++) includes 1 chocolate lava cake (Made with MILO®), while the Milo All-Day 2-Person Set ($98++) includes 2 chocolate lava cakes (Made with MILO®). The warm dessert features a rich chocolate malt centre inspired by MILO®’s signature flavour, served as a sweet finishing note to the hotpot dining experience.
Both set menus are available for a limited time from 1 July to 30 September 2026 across all Haidilao Singapore outlets, with varying time availability periods.
Bringing Nostalgia Into the Dining Experience
Throughout the limited-time collaboration, Haidilao Singapore outlets will be decorated with MILO®-themed installations and photo spots, creating a shared visual experience for diners. The collaboration brings familiar childhood memories and everyday moments into the hotpot dining setting, turning collective nostalgia into a shared experience at the table.
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